What is a private stock tracker?

A personal list of stocks, ETFs, or crypto that only you can see. No one else on the platform has access to it. Add the instruments you want to follow and track them in one place.

What is Daily Market Mood?

A daily reading of how the market feels — based on aggregated data across thousands of instruments. It gives you context before you look at individual assets.

What is the Trading Journal?

A space to record your investment decisions — what you did, why you did it, and what happened next. Over time, your entries reveal patterns in how you make decisions.

Can I access the lessons on any plan?

Yes. Every interactive lesson is open to every plan, including Starter. The lessons cover how markets work — from compounding and diversification to trend models and machine learning. No content is locked behind a paywall.

100% designed for independent investors

The Thinking Companionfor the markets

Understand markets, recognize your biases, and build confidence as an investor.

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Start now!See how it works

Solutions for every stage of your journey

Starting or refining — there's something for you

Just getting started

Cut through the noise

Market Mood Tracker

Explore

Already investing

Stop repeating the same mistakes

Trading Journal

Explore

Building your method

Build a system you trust

Stock Tracker + Trust Score

Explore

Do you know the cost?

Investors who pick individual stocks lose about 7 percentage points of returns per year on average. Those who choose index funds or ETFs lose 1.2 percentage points.

Why does this happen? Because most decisions get made impulsively, not informed.

The gap isn't access, fees, or data. It's behavior. That's what we exist to close.

Most retail investors underperform the market — not because they picked wrong, but because panic drove the timing. The cost isn't in the stocks. It's in the moment they decided to act.

Market Mood

Six months after a bad trade, most investors can't explain why they made it. Without a record, patterns stay invisible. Your journal doesn't tell you what to do — it shows you what you actually did.

Trading Journal

"My stock is down — is it just mine, or is everything down?" Without a daily read on the broader market, you're reacting to noise. Context is what separates a calm investor from a reactive one.

Market Analysis

Sources: Morningstar, Mind the Gap 2025; Barber & Odean (2000), Trading Is Hazardous to Your Wealth, Journal of Finance.

Starter

Perfect to get started

$0/mo

Get Started

13,000+ stocks, ETFs & crypto

1 private watchlist — only you can see it

Daily Market Mood — see how the market feels

Trading Journal — learn from every decision

Help Center & FAQ

Data updated daily

Interactive lessons on how markets work — start with the fundamentals

Advanced

For active learners

14-day free trial

$22.50/mo

Billed $269.99 yearly

Save $90/yr vs monthly

Secure payment via Stripe • Cancel anytime

Everything in Starter, plus:

Up to 3 private watchlists — organize your research

Up to 3 price alerts — get notified at your target price

Behavioral insights — spot your patterns

Priority email support

Recommended lessons: trend models, options & statistics

Pro

For serious investors

14-day free trial

$37.50/mo

Billed $449.99 yearly

Save $150/yr vs monthly

Secure payment via Stripe • Cancel anytime

Everything in Advanced, plus:

Unlimited private watchlists

Unlimited alerts — on every instrument you follow

Portfolio analysis — see your real exposure

All-inclusive support

Recommended lessons: machine learning, simulations & AI models

Bank-level Security

We never store your passwords or credit cards

No Data Selling

Payments are processed directly by Stripe and authentication via Google. Your sensitive credentials never touch our database.

All prices shown in USD. Applicable taxes added at checkout.

Need unlimited portfolios or institutional API access? Contact us for Enterprise plans.

Frequently Asked Questions

4 quick answers

13,000+ instruments

Stocks, ETFs & crypto

Sharpe-filtered

Historical analysis, not predictions

For individual investors

Your day job isn't trading

Market Mood

The market today, in one read

Stock Tracker

Bookmark, don't gamble

Trading Journal + Trust Score

Learn your patterns

See markets the way you've never seen.

Take your time. The Starter plan is $0, forever.

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Educational content · Not investment advice or recommendations

We're educators, not advisors. Your decisions are your own. Disclaimer

The Thinking Companionfor the markets

Solutions for every stage of your journey

Cut through the noise

Stop repeating the same mistakes

Build a system you trust

Do you know the cost?

How it works

Check the mood

Journal your decision

Learn your patterns

Starter

Advanced

Pro

Frequently Asked Questions

See markets the way you've never seen.

The Thinking Companionfor the markets

Solutions for every stage of your journey

Cut through the noise

Stop repeating the same mistakes

Build a system you trust

Do you know the cost?

How it works

Check the mood

Journal your decision

Learn your patterns

Starter

Advanced

Pro

Frequently Asked Questions

See markets the way you've never seen.